Who we are

We are SensoMotoric Instruments (SMI), a world leader in computer vision technology and pioneers of eye tracking systems for research and industry

About SMI

The reputation of SensoMotoric Instruments (SMI) is built on our pioneering role in the development of eye tracking, our range of quality products, and our outstanding service.

Today, through our eye tracking solutions business for researchers and professionals and our OEM business, we serve sectors as diverse as virtual and augmented reality, usability and human factors, neurosciences, psychology, physical and cognitive training, clinical research, and market research.

SMI has forged long and valued relationships with academics from leading universities and research institutions as well as with leading industry players around the world. The more than 6,000 SMI systems that have been installed globally are testimony to our continuing success in providing innovative products and our commitment to improvement.


SMI sees computer vision becoming an integral part of day-to-day applications. To that end, our work adds critical value for doctors, patients, researchers, trainees, marketing and usability professionals and ultimately, for users of everyday appliances.

In our future vision of eye tracking, visual attention will be guided intuitively to allow for easier and faster learning, better comprehension of documents and websites, optimal interpretation of graphical data, and other applications where human visual perception plays a central role. We further envisage that gaze, gesture, facial expressions, and other communication modalities will become part of multimodal user interfaces in everything from PCs to cars, and industrial processes.

Developing products that live up to these expectations requires from SMI’s team of professionals –

  • Deep understanding of the applications and the unmet need we are intending to address
  • A clear understanding of how our clients work and the challenges they face
  • A thorough analysis of technological benefits, potential and costs, and a focused and value oriented deployment of technical means
  • Productive cooperation with our customers, professionals, leading researchers and clinicians in conducting critical research and validation to obtain solutions that are truly focused on resolving an unmet need.


For us at SMI, quality has a holistic meaning. It means value quality to our customers, the quality of work life to our colleagues, and the quality of processes to our partners and suppliers.

We at SMI endeavor to research, develop, manufacture, distribute and service products that not only satisfy the needs of our customers, but also offer new image processing technologies and imaging solutions.

We recognize the integral nature of the regulatory framework to our business systems. We comply with the highest level of regulatory and statutory requirements in each market where we are active.