Eye Tracking an Interactive Transport Kiosk

Background image

Usability consultant agency Agentur Siegmund GmbH chose SMI Eye Tracking Glasses to assess an interactive passenger information system for train travellers.

Challenge

Which information is important for passengers when using public transport? How would they use an interactive system when looking for certain information?

The main challenge of the study was to identify possible barriers in a prototype system which keep the needed information out of passengers’ reach.

Solution

With the data recorded by SMI Eye Tracking Glasses it was possible to trace the passengers’ attention course when using the interactive passenger information system.

Eye tracking also helped to validate the subjective statements of the passengers on their user experience.

SMI Eye Tracking

SMI Eye Tracking Glasses are the unobtrusive tool of choice for eye tracking studies in mobile situations. They are worn like a normal pair of glasses.

Setup and 1-point calibration perform within seconds. Binocular tracking delivers very accurate and reliable data of visual search patterns.

Benefit

The findings help to better understand the need of passengers when looking for information at a public station. With the help of eye tracking, it is easier to assure that the important information is placed at the right spot where the passenger can find it with little effort.

The subjective statements of the participants and the eye tracking data revealed a number of usability issues of the interactive prototype which can be optimized before the launch of the system. In particular, the home screen and the journey planner page show potential for optimization.

Background

Although it has become quite common that information in public transportation is displayed in digital formats, there is still additional information in paper mould on almost every station. The main benefit of digital information is the reduced amount of time that is needed to keep the information up to date.

Resulting from the development in the last years, the vision of a paperless station was born. The usability consultant agency Agentur Siegmund GmbH worked with SMI Eye Tracking Glasses to conduct a qualitative usability study of an interactive passenger information system.

Benefit

The findings help to better understand the need of passengers when looking for information at a public station. With the help of eye tracking, it is easier to assure that the important information is placed at the right spot where the passenger can find it with little effort.

The subjective statements of the participants and the eye tracking data revealed a number of usability issues of the interactive prototype which can be optimized before the launch of the system. In particular, the home screen and the journey planner page show potential for optimization.

Customer institution Agentur Siegmund
Customer website www.agentursiegmund.de