Eye Tracking for Gaze Guidance

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Using gaze guidance powered by SMI Remote Eye Tracking, SMI has conducted a study on driving safety. This was part of the “GazeCom“ EU research project.

Challenge

We can attend to a limited number of events at a time. Therefore, guiding a viewer’s gaze to information of higher importance has the potential to improve our visual communication capabilities.

In order to effectively influence our focus of attention gaze guidance systems need to respond in real-time to a persons’ gaze behaviour.

Solution

Our contribution to gaze guidance is the integration of SMI’s high-speed low latency remote eye tracking system into intelligent displays. Guiding cues on these displays are presented to the viewer in real-time depending on his or her actual gaze position.

To determine whether gaze guidance based on this technology can increase driving safety, SMI conducted a study in an experimental driving simulator.

SMI Eye Tracking

SMI’s unobstrusive, high-speed (250 Hz) and low latency (8 ms) remote eye tracking technology has been integrated into display technology which detects where a persons’ gaze is directed.

The performance of the RED250 allows content modifications, which are so fast that drivers do not consciously notice the cues and the guidance works subliminally.

Benefit

The technology developed within the “GazeCom” project has the potential to increase visual performance in a broad range of applications where we need to communicate effectively.

For example, gaze guidance can be used to transfer expert knowledge to novices and to improve performance in tasks where safety is critical.

Background

The goal of the “GazeCom” EU research project was to determine the impact of gaze guidance on effective communication.

Renowned partners were:
• University of Lübeck, Institute for Neuro- and Bioinformatics
• Justus Liebig University of Giessen
• University Medical Centre Groningen
• Katholieke Universiteit Leuven
• University Politehnica Bucuresti

“GazeCom” covered a broad range of tasks of varying complexity including basic research in understanding of visual perception and brain function and applied experiments.

Benefit

The technology developed within the “GazeCom” project has the potential to increase visual performance in a broad range of applications where we need to communicate effectively.

For example, gaze guidance can be used to transfer expert knowledge to novices and to improve performance in tasks where safety is critical.

Customer institution University of Lübeck
Customer name Prof. Erhard Barth
Customer website http://www.gazecom.eu
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