What type of research are you doing?
I am interested in underlying cognitive processes as well as means of supporting learning with multimedia. We test basic assumptions from theories of multimedia learning and study whether our findings prove stable under ecologically valid circumstances such as the classroom.
How and why do you use eye tracking?
We use eye movements to detect covert strategies of information processing which cannot be observed directly. For example: We analyze how learners integrate information from text and pictures. We also evaluate how eye movement modeling (let’s call it “expert eye movements” – gaze replays of successful learners) can be used to make the strategic use of multimedia material visible to learners who yet lack adequate strategies.
And most recently, we started to investigate in how far multimedia learning can be supported by having the system adapt contents to the learner. The basic idea is to conclude from learners’ visual behavior – analyzed online – which information is required at a given moment to support the learning process and immediately present the required information in response.
Why did you choose SMI?
We are long-term and happy users of SMI eye tracking solutions which can be used for lab research and real classroom settings. The software comes with many intelligent functions which facilitate the creation of multimedia stimuli and help us analyze the visual interaction with different media types.