What eye tracking delivers
Virtual reality headsets enable users to replicate virtual- or mixed reality scenarios in an immersive environment, showing objects in native size and scale. This simulates a user’s physical presence in a virtual environment.
Eye tracking helps to make user interaction much more realistic and efficient, enables foveated rendering to locally increase the image resolution of the projected content and can help to observe more realistic perception, orientation, performance and decision-making in common research and training scenarios.
SMI is the leading provider for VR and AR based eye tracking integrations and applications. SMI HMD eye tracking devices based on the HTC Vive and Gear VR in combination with the SMI VR stimulus and analysis software suite enables developers, researchers and advertisers to –
- Study how perception is linked to tasks in immersive environments
- Analyze if 360° advertisements communicate the intended message
- Better understand clinical diseases such as anxiety disorders