What eye tracking delivers
Usability professionals and academic researchers in ergonomics and human factors assess human behavior during the interaction with websites and apps, software interfaces and physical products.
When developing innovative UI interface concepts, eye tracking is a key method as it helps to understand perceptual, cognitive and emotional processes which trigger user behavior and reactions. A user’s gaze visualizes if certain task-relevant information is actually perceived and if users perceive the relevant elements to perform a task.
Mobile SMI Eye Tracking Glasses with automated analysis are designed for all kinds of workplace setups, while SMI Remote Eye Tracking solutions can easily be deployed for monitor setups in lab and real-world scenarios to –
- Study what users perceive while exploring an interface
- Analyze if people pick up the right information in a given time frame
- Reveal which visual information is disturbing in mission critical tasks
- Determine how warnings can be designed to trigger the intended reaction