What eye tracking delivers
Usability professionals and academic researchers in ergonomics and human factors assess human behavior during the interaction with websites and apps, software interfaces and physical products.
When developing innovative UI interface concepts, eye tracking is a key method as it helps to understand perceptual, cognitive and emotional processes which trigger user behavior and reactions. A user’s gaze visualizes if certain task-relevant information is actually perceived and if users perceive the relevant elements to perform a task.
Mobile SMI Eye Tracking Glasses with automated analysis are designed for all kinds of workplace setups, while SMI Remote Eye Tracking solutions can easily be deployed for monitor setups in lab and real-world scenarios to –
- Study what users perceive while exploring an interface
- Analyze if people pick up the right information in a given time frame
- Reveal which visual information is disturbing in mission critical tasks
- Determine how warnings can be designed to trigger the intended reaction
Are you interested in learning more?
SMI Eye Tracking Glasses are the ideal solution for our driving studies. They are quick to set up, provide a robust data quality and can easily be integrated with other measurement devices. SMI really created an eye tracker which allows us to conduct our research projects as intended.
Measurement Specialist, Volvo Car Cooperation
A critical part of the design process is how humans interact with the car’s ADAS activities. The SMI/DEWESoft automotive measurement platform makes it possible to track, measure and report back on the activity of drivers in a qualitative and quantifiable way. The aggregated results of the “off-road glance duration analysis” directly provide the numbers needed in order to fulfill the required NHTSA Driver Distraction Guidelines for in-Vehicle Electronic Devices.
SMI ETG is a great fit for the Dassault Systemes 3DEXPERIENCE platform with the power to enable new user experiences for Engineering and VR oriented applications. With the new precise eye tracking synchronization, we are currently prototyping new ways to maximize the human connection with virtual environments.
Technology Alliances, Dassault Systemes
ASGM helped us to reduce analysis times from a month—with five team members analyzing the basic data—to just a couple weeks for a single graduate student. It gave us very reliable data and has been a great improvement for our research. I would recommend ASGM as an initial approach for anybody analyzing scan path data. It saved us time and money on the overall analysis of our project.
Prof. Stephen Macknik
State University of New York (SUNY)
Being able to combine SMI Eye Tracking Glasses and Biopac physiological data measurements provides access to complete subject response data. In my research we recorded pupil diameter and electrodermal activity during a simulated driving task, and the study shows that pupil diameter signal has good discriminating power for stress detection.
Prof. Thierry Baccino
Université de Paris VIII, Lutin Userlab
We are happy that the ICA, our patented physiological assessment of cognitive workload, was successfully integrated by our partner SensoMotoric Instruments. We think this joint work of SMI and EyeTracking Inc. will further enhance analysis options for research studies which aim to analyze cognitive workload levels.
Using real-time eye gaze information from an SMI RED 250, we incorporated user fixation data into our model of operator overload, which predicted the likelihood of an imminent error on a supervisory control task. This allowed us to provide real-time feedback to the user, based on their attention, in the form of a useful cue.
Naval Research Laboratory
The plug and play integration of BIOPAC and SMI measurement solutions reveals how visual information evokes physiological reactions. The integrative approach allows researchers to easily access complete participant response data for their analysis.
CEO, BIOPAC Systems
At Lufthansa Systems we’re always looking to the future for ways to improve the way people use our products. Our work with SMI eye tracking gives us valuable insights into how flight ops controllers interact with our flagship NetLine/Ops ++ product. I would recommend it to anyone wanting to improve outcomes in screen-based workplaces.
Director Airline Planning and Control Lufthansa Systems
Combining SMI's technology with our VR development software Vizard allows researchers and professionals to create VR applications with real-time gaze interaction in the HTC Vive. This instant user interaction, naturally triggered by the eye gaze, gives those involved in market research, sports training, behavioral research, neuroscience and many other fields an incredibly powerful and one-of-a-kind solution for studying how people view, navigate and interact with environments.
SMI Eye Tracking Glasses provided valuable data as to how retailers’ practices can attract visual attention to eco-friendly products. SMI’s accurate, non-invasive glasses-type eye tracker is suitable for our in-store research as it does not distract shoppers from their task.
Our work with SMI has reinforced our belief that virtual reality with eye tracking has a big future in shopper research in 2017.
Head of Product Marketing, Kantar Retail Virtual Reality
The Natural Gaze design of SMI Eye Tracking Glasses (ETG) allowed the users to naturally interact with the mobile device during the study. The ETG’s robust eye tracking ensures highly precise data also on tiny items on small screens. With SMI Semantic Gaze Mapping gaze data of several users was mapped on reference screens so that trends over multiple users could be identified.
PR Manager, EDISONDA
Now that SMI will offer a 250 Hz eye tracking integration into the HTC Vive, which offers native tracking of the head and hands, it will be easier than ever to move beyond the confines of the traditional computer display, and closer to the natural viewing environment.
Gabriel J. Diaz
Rochester Institute of Technology
I was impressed by the potential of SMI's Mobile Eye Tracking HMD. We have found that SMI is always on the edge of innovation. Virtual reality is an example of that and we look forward to collaborating with SMI as we begin redefining the future of shopper research.
VP - Innovation and Integration, PRS IN VIVO