Eye Tracking for Usability and Human Factors

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Analyze perceptual, cognitive and emotional processes while interacting with products and interfaces.


Reveal driver behavior and validate in-car systems – eye tracking is central to vehicle development and improving the driver experience.
Human Factors and Fitness for Duty
Allow staff to acquire skills faster than with verbal techniques alone. Track situational awareness and compliance with regulations implicitly.
Human Machine Interaction
Measure if professionals perceive all relevant information, for example when operating control rooms or assessing quality in manufacturing.
User Experience and Usability Testing
Gain immediate insights into cognitive and attentional processes underlying user journeys for data-driven enhancement of websites, apps and software.