What eye tracking delivers
Human behavior is a complex interplay of perceptual, cognitive and affective systems. Our everyday actions and decisions are driven by the things we see, feel, hear, touch and smell. At the same time, our inner expectations, skills and emotions determine how we perceive ourselves and our surroundings, and act on them.
As the most frequent motor response, eye movements provide the data to identify the key factors that underlie cognitive strategies, attention, learning and memory.
SMI Remote Eye Tracking is versatile to be used in traditional and portable lab settings while SMI Eye Tracking Glasses allow researchers to study social interactions and behavior in real-life scenarios to –
- Investigate voluntary and involuntary eye movements associated with detecting, fixating or tracking visual stimuli
- Deliver cognitive-behavioral metrics of human perception, attention and cognition.
- Infer attentional engagement, decision-making processes and the problem-solving strategies underlying observable actions
I successfully used an early release of the Digital Classroom to conduct reading experiments with children. Users of the upgraded launch product will benefit from the improved control it affords the researcher. In the past, multi-station experiments have meant going from PC to PC to say, start the experiment. Being able to control all aspects remotely means uniform experimental conditions and a more manageable research environment.
Dr Sascha Tamm
Center for Applied Neuroscience, Freie Universität Berlin
The new small recording unit allows the teacher in a classroom to freely move around. This way, students and teachers quickly forget that they are part of a study.
Prof. Kai Schnabel Cortina
School of Education, University of Michigan
We are long-term and happy users of SMI eye tracking solutions which can be used for lab research and real classroom settings. The software comes with many intelligent functions which facilitate the creation of multimedia stimuli and help us analyze the visual interaction with different media types.
Prof. Katharina Scheiter
Eye tracking enhanced our study in two key ways: eye movements offered an objective measure to investigate teachers' visual processing of classroom events, and using gridded AOIs allowed us to specify where and what teachers were looking at in the classroom.
Charlotte Wolff, PhD
Welten Institute: Research Centre for Learning, Teaching, and Technology, Open University of the Netherlands
The plug and play integration of BIOPAC and SMI measurement solutions reveals how visual information evokes physiological reactions. The integrative approach allows researchers to easily access complete participant response data for their analysis.
CEO, BIOPAC Systems
SMI Experiment Suite Scientific software offers a very elegant solution for designing and analyzing Visual World and Preferential Looking experiments. With Proportion of Looks I can aggregate data over multiple stimuli and trials – which is very useful.
Dr. Paula Rubio-Fernandez
Center for the Study of Mind in Nature, University of Oslo
Our StimTracker for SMI provides a customized second output which allows to send up to eight signals simultaneously to the SMI eye tracking data file and to any one of these EEG recorders: AD Instruments, ANT Neuro, Biopac, Biosemi, Brain Products, EGI, MindWare, and Neuroscan.
Me and my colleagues are impressed with the SMI remote eye tracking system: Even when working outside of a traditional lab, the system shows reliable calibration or track performance. We travel around a lot with the system – on busses, ferries, air planes to schools and kindergartens. On-site, the system is easy to set-up and fully functional within 5 minutes.
Dr. Björn Lundquist
Department of Language and Linguistics, University of Tromsø
Combining SMI's technology with our VR development software Vizard allows researchers and professionals to create VR applications with real-time gaze interaction in the HTC Vive. This instant user interaction, naturally triggered by the eye gaze, gives those involved in market research, sports training, behavioral research, neuroscience and many other fields an incredibly powerful and one-of-a-kind solution for studying how people view, navigate and interact with environments.
Since many of our participants are tested during the acute post-stroke phase, we need to be able to bring the eye tracker to the hospital and easily move it between clinical units to best accommodate our patients. The RED250mobile is basically no bigger than a stapler, so this can easily be accommodated. Despite the fact that many of our participants have age-related eye conditions and wear glasses, we’ve found that calibration has been accurate and easy to establish.
Dr. Maya Libben
University of British Colombia Okanagan
The high quality data output of the SMI system, including trigger pulses and messages, allows our EYE-EEG toolbox to synchronize it with EEG data at millisecond precision for the analysis of saccade- and fixation-related potentials, e.g. in natural reading.
Dr. Olaf Dimigen
Department of Psychology, Humboldt University Berlin
Now that SMI will offer a 250 Hz eye tracking integration into the HTC Vive, which offers native tracking of the head and hands, it will be easier than ever to move beyond the confines of the traditional computer display, and closer to the natural viewing environment.
Gabriel J. Diaz
Rochester Institute of Technology
Clinicians want objective markers that they can integrate with clinical judgment and other measures. The SMI RED250mobile eye tracker with its portable design at 250 Hz high-speed eye tracking is a great tool to conduct scientific research not only in the lab but also at schools and clinical offices. In combination with SMI ‘s powerful BeGaze analysis software, we are beginning to show validity in detecting autism spectrum disorder in young children.
Cleveland Clinic Children's Center for Autism
The 120 Hz system is “in remarkably good agreement with the benchmark data” from 1000 Hz eye trackers. Statistical analyses using surrogate data indicate that saccades of all sizes above the micro-range (i.e. mean amplitude > 1°) can be identified reliably. The SMI-ETG 2W system might represent an alternative technology to desktop systems for high resolution eye-tracking research.
Prof. Ralf Engbert
Department of Psychology, University of Potsdam
Using real-time eye gaze information from an SMI RED 250, we incorporated user fixation data into our model of operator overload, which predicted the likelihood of an imminent error on a supervisory control task. This allowed us to provide real-time feedback to the user, based on their attention, in the form of a useful cue.
Naval Research Laboratory
SMI's release has the potential to significantly advance our research on gaze-based assistance systems. We expect a more precise differentiation of viewing time as a 120 Hz mode promises a better temporal fit and a low latency synchronization with our motion tracking systems ( VICON , OptiTrack ).
Dr. Thies Pfeiffer
CITEC, University of Bielefeld
SMI’s technology is an important part of our research toolbox, for in-store studies and research at our Retail Labs. It’s easy for brands to lose sight of their customers and the experience they have in store. SMI Eye Tracking puts them in the shoes of the shopper.
Todd M Hillmer
Perception Research Services
We used SMI Eye Tracking Glasses together with Qualisys motion tracking to examine how predictive gaze information is conveyed between two humans during real-time social interactions. It was one of the first attempts to combine both kinematics and portable eye-tracking devices in a true interactive face-to-face paradigm. Simultaneous recording of the kinematics of arm, hand and eye movements of two participants allowed us to study both joint action and joint attention in a truly interactive manner.
Dr. Yvonne Delevoye-Turrell
Cognitive and Affective Sciences - SCALab, Université Lille III
Modern, wearable eye tracking is so light-weight and non-intrusive that it has become a routine part of my work. So now it is an inseparable tool in both the peak performance training we conduct and for talent scouting.
Talent Coach, Dutch Baseball and Softball Federation
The Proportion of Looks module, when combined with the Stimulus Properties editor and the new Composite feature, allows us to export Visual World data in a statistics-ready format. This saves a lot of the programming effort that would be required when carrying out Visual World eye-tracking studies with other less user-friendly systems.
Prof. Harald Clahsen
Institute for Multilingualism, University of Potsdam
SMI’s unique HMD eye tracking integration is crucial for our VR exposure solution. Live gaze traces enable us to control if the patient really confronts stressful elements, and to optimize the exposure exercise based on this information.
Managing Director, VTplus GmbH
We were impressed by the stability of the system even in adverse conditions outside on the glacier - with the sun right above and reflections of the snow coming from below. The system was very accurate despite the high-speed movements while skiing and the different viewing distances to the gates. We think that SMI Eye Tracking Glasses - now even more mobile with the small recorder - can be a very beneficial tool in evaluating and improving our athletes’ performance.
French Ski Federation
ASGM helped us to reduce analysis times from a month—with five team members analyzing the basic data—to just a couple weeks for a single graduate student. It gave us very reliable data and has been a great improvement for our research. I would recommend ASGM as an initial approach for anybody analyzing scan path data. It saved us time and money on the overall analysis of our project.
Prof. Stephen Macknik
State University of New York (SUNY)
The unique integration of eye tracking and VR is a game changer allowing unprecedented R&D solutions with consumer behavior insights. The portability of eye tracking solutions - in combination with brain data - gives a better understanding of the information people pick-up when they make decisions in their daily lives. This combined innovation allowed to develop my methodology to measure the gap between what people say or think they do and what their real actions are. I used this approach in my lab and field research on pilots, teachers, consumers and business executives.
Professor of Behavioral and Brain Sciences, Aix-Marseille University
Compared to other systems SMI is better suited for testing dynamic tasks such as the basketball jump shot, not just for research but also for sports practice, as the system is very user friendly and robust in data collection.
Dr. Raôul Oudejans
Vrije Universiteit Amsterdam and Amsterdam University of Applied Sciences
The Natural Gaze design of SMI Eye Tracking Glasses (ETG) allowed the users to naturally interact with the mobile device during the study. The ETG’s robust eye tracking ensures highly precise data also on tiny items on small screens. With SMI Semantic Gaze Mapping gaze data of several users was mapped on reference screens so that trends over multiple users could be identified.
PR Manager, EDISONDA
Here at the Babylab Potsdam, we have used the RED250 since several years. Working with babies is challenging but with this eye tracker we have obtained robust eye tracking results. It has really helped for our studies on the cognitive faculties of children.
Prof. Birgit Elsner
BabyLab, University of Potsdam
With SMI Eye Tracking Glasses, we can reconstruct shoppers’ routes across the store and assess what they recall later about particular items on display. It is very important to us that for the shoppers its a completely realistic shopping experience, because the SMI glasses are completely unobtrusive and very light weight. We can look at the recordings individually, but we also aggregate the data. So they tell us exactly where shoppers’ behavior overlaps and where there are individual differences.
The great thing about the Eye Tracking HMD based on HTC Vive is that it gives us with full experimental control over an immersive research environment. Having matching software (Experiment Suite HMD) that allows deploying and analyzing the experiments we run in virtual reality environments would be great, because I could use it with students who are new to the lab, and don’t have proficient knowledge of coding.
Prof. Dr. Melissa Le-Hoa Võ
Goethe University Frankfurt
The goal of the Red Bull Surf Science project is not to revolutionize the way we approach surfing, or even try to elevate it to the next level. Instead, the objective is to further advance the technology that is being developed, and test it in the harshest conditions possible. If we can get this technology to work and produce credible results, we'll be able to take key learnings and hopefully improve athlete performance, not only on the water but with other sports as well.
Technologist, Red Bull High Performance Team
PRS IN VIVO is happy to announce a successful beta-test with SMI’s ASGM as part of a quantitative shopper research project. ASGM generated actionable eye-tracking data overnight, where several days were previously needed. It worked perfectly in our test cases. SMI’s ASGM is an excellent resource for fast, accurate data that we highly recommend.
VP, Innovation and Integration, PRS IN VIVO
We are happy that the ICA, our patented physiological assessment of cognitive workload, was successfully integrated by our partner SensoMotoric Instruments. We think this joint work of SMI and EyeTracking Inc. will further enhance analysis options for research studies which aim to analyze cognitive workload levels.
With SMI‘s HMD eye tracking, we have the possibility to really measure behavior in a fully immersive virtual environment while eye tracking enables us to see what the brain activity responds to.
For the specification and development of the new iView 2K platform we left no stone unturned, questioning every assumption about existing high performance eye trackers. The result is a platform that combines the latest innovations and thinking in computer vision, eye modelling, camera technology, optics, illumination, interface technology and modular and user centered design - delivering ultimate tracking quality for the broadest range of research cases and participants.
Dr. Meike Mischo
Product Manager, SensoMotoric Instruments
With the improved sampling rate and lightweight design of the new generation of eye tracking glasses, this has become an incredibly powerful tool for studying the processing of media, language and human behaviour in authentic settings. This will no doubt see an increase in the use of these glasses in fields like audiovisual translation and film studies, but also in psychology, in education where it can be used to gain insights on classroom interactions and student engagement with media, in conversational analysis, sign language interpreting, interpreting studies and in other areas of linguistics.
Prof. Jan-Louis Kruger
Linguistics Department, Macquarie University
Being able to combine SMI Eye Tracking Glasses and Biopac physiological data measurements provides access to complete subject response data. In my research we recorded pupil diameter and electrodermal activity during a simulated driving task, and the study shows that pupil diameter signal has good discriminating power for stress detection.
Prof. Thierry Baccino
Université de Paris VIII, Lutin Userlab
With the smooth integration of Brain Products and SMI, customers interested in combining eye tracking and EEG no longer have to program their own scripts to merge co-registered data. This allows researchers to fully focus on data interpretation.
PhD, CEO and President Brain Vision LLC.
Eye tracking adds important quantitative data to translation research. This helps identify cognitive processes in reading, translation and writing from observable behavior, thus informing the development of advanced translation research, translation technology and of new translator education tools.
Prof. Michael Carl & Prof. Emer. Arnt Lykke Jakobsen
CRITT, Copenhagen Business School
Our trial with SMI’s eye tracking HMD confirmed to us the benefits of eye tracking in virtual reality. Together, they have the potential to transform the virtual reality experience for those with disabilities.