What eye tracking delivers
Human behavior is a complex interplay of perceptual, cognitive and affective systems. Our everyday actions and decisions are driven by the things we see, feel, hear, touch and smell. At the same time, our inner expectations, skills and emotions determine how we perceive ourselves and our surroundings, and act on them.
As the most frequent motor response, eye movements provide the data to identify the key factors that underlie cognitive strategies, attention, learning and memory.
SMI Remote Eye Tracking is versatile to be used in traditional and portable lab settings while SMI Eye Tracking Glasses allow researchers to study social interactions and behavior in real-life scenarios to –
- Investigate voluntary and involuntary eye movements associated with detecting, fixating or tracking visual stimuli
- Deliver cognitive-behavioral metrics of human perception, attention and cognition.
- Infer attentional engagement, decision-making processes and the problem-solving strategies underlying observable actions