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Eye Tracking for Market Research

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Understand consumer’s perception of shelf layout, package design, marketing and advertisement material to improve concepts, layouts and consumer guidance.

Applications

Ad Testing
Compare and improve concepts and enhance the impact of print material, out-of-home ads, online banner or TV spots.
VR Market Research
Evaluate communication concepts and product designs cost efficiently at an early stage while easily replicating your study worldwide.
Neuromarketing
Get insights into subconscious behaviour and emotional engagement of consumers by merging visual perception and brain response.
Package and Shelf Testing
Test product designs and shelf placements in real-world environments.