What eye tracking delivers
Linguistics study human language in all its aspects, for instance, how people process, comprehend and produce spoken and written information, and how we acquire new languages.
Eye Tracking delivers key insights into the interplay between the processing of linguistic and visual information, such as the scene context, reactions of partners in a conversation, and written text. Eye Tracking is an implicit measure and, for example, allows simultaneous language production and comprehension in natural tasks in real time.
Modern eye tracking solutions for linguistics research are versatile to be used in traditional lab setups as well as in real-life communication scenarios to –
- Investigate language processing by analyzing attention to visual scenes during reproduction of spoken content
- Correlate text comprehension with reading patterns
- Study differences in language acquisition between children with and without developmental disorders
Are you interested in learning more?
Me and my colleagues are impressed with the SMI remote eye tracking system: Even when working outside of a traditional lab, the system shows reliable calibration or track performance. We travel around a lot with the system – on busses, ferries, air planes to schools and kindergartens. On-site, the system is easy to set-up and fully functional within 5 minutes.
Dr. Björn Lundquist
Department of Language and Linguistics, University of Tromsø
SMI Experiment Suite Scientific software offers a very elegant solution for designing and analyzing Visual World and Preferential Looking experiments. With Proportion of Looks I can aggregate data over multiple stimuli and trials – which is very useful.
Dr. Paula Rubio-Fernandez
Center for the Study of Mind in Nature, University of Oslo
The high quality data output of the SMI system, including trigger pulses and messages, allows our EYE-EEG toolbox to synchronize it with EEG data at millisecond precision for the analysis of saccade- and fixation-related potentials, e.g. in natural reading.
Dr. Olaf Dimigen
Department of Psychology, Humboldt University Berlin
Eye tracking adds important quantitative data to translation research. This helps identify cognitive processes in reading, translation and writing from observable behavior, thus informing the development of advanced translation research, translation technology and of new translator education tools.
Prof. Michael Carl & Prof. Emer. Arnt Lykke Jakobsen
CRITT, Copenhagen Business School
The Proportion of Looks module, when combined with the Stimulus Properties editor and the new Composite feature, allows us to export Visual World data in a statistics-ready format. This saves a lot of the programming effort that would be required when carrying out Visual World eye-tracking studies with other less user-friendly systems.
Prof. Harald Clahsen
Institute for Multilingualism, University of Potsdam
I successfully used an early release of the Digital Classroom to conduct reading experiments with children. Users of the upgraded launch product will benefit from the improved control it affords the researcher. In the past, multi-station experiments have meant going from PC to PC to say, start the experiment. Being able to control all aspects remotely means uniform experimental conditions and a more manageable research environment.
Dr Sascha Tamm
Center for Applied Neuroscience, Freie Universität Berlin
With the improved sampling rate and lightweight design of the new generation of eye tracking glasses, this has become an incredibly powerful tool for studying the processing of media, language and human behaviour in authentic settings. This will no doubt see an increase in the use of these glasses in fields like audiovisual translation and film studies, but also in psychology, in education where it can be used to gain insights on classroom interactions and student engagement with media, in conversational analysis, sign language interpreting, interpreting studies and in other areas of linguistics.
Prof. Jan-Louis Kruger
Linguistics Department, Macquarie University
The plug and play integration of BIOPAC and SMI measurement solutions reveals how visual information evokes physiological reactions. The integrative approach allows researchers to easily access complete participant response data for their analysis.
CEO, BIOPAC Systems
Our StimTracker for SMI provides a customized second output which allows to send up to eight signals simultaneously to the SMI eye tracking data file and to any one of these EEG recorders: AD Instruments, ANT Neuro, Biopac, Biosemi, Brain Products, EGI, MindWare, and Neuroscan.
Eye tracking enhanced our study in two key ways: eye movements offered an objective measure to investigate teachers' visual processing of classroom events, and using gridded AOIs allowed us to specify where and what teachers were looking at in the classroom.
Charlotte Wolff, PhD
Welten Institute: Research Centre for Learning, Teaching, and Technology, Open University of the Netherlands
For the specification and development of the new iView 2K platform we left no stone unturned, questioning every assumption about existing high performance eye trackers. The result is a platform that combines the latest innovations and thinking in computer vision, eye modelling, camera technology, optics, illumination, interface technology and modular and user centered design - delivering ultimate tracking quality for the broadest range of research cases and participants.
Dr. Meike Mischo
Product Manager, SensoMotoric Instruments
Since many of our participants are tested during the acute post-stroke phase, we need to be able to bring the eye tracker to the hospital and easily move it between clinical units to best accommodate our patients. The RED250mobile is basically no bigger than a stapler, so this can easily be accommodated. Despite the fact that many of our participants have age-related eye conditions and wear glasses, we’ve found that calibration has been accurate and easy to establish.
Dr. Maya Libben
University of British Colombia Okanagan
SMI high-speed eye tracking enabled us to investigate the first 100-120 msec of behavioural response of the visual system to stimulus onset - a previously unexplored temporal window of visual object recognition.
Directeur de Recherche CNRS
The new small recording unit allows the teacher in a classroom to freely move around. This way, students and teachers quickly forget that they are part of a study.
Prof. Kai Schnabel Cortina
School of Education, University of Michigan
Clinicians want objective markers that they can integrate with clinical judgment and other measures. The SMI RED250mobile eye tracker with its portable design at 250 Hz high-speed eye tracking is a great tool to conduct scientific research not only in the lab but also at schools and clinical offices. In combination with SMI ‘s powerful BeGaze analysis software, we are beginning to show validity in detecting autism spectrum disorder in young children.
Cleveland Clinic Children's Center for Autism
With the smooth integration of Brain Products and SMI, customers interested in combining eye tracking and EEG no longer have to program their own scripts to merge co-registered data. This allows researchers to fully focus on data interpretation.
PhD, CEO and President Brain Vision LLC.
We were impressed by the stability of the system even in adverse conditions outside on the glacier - with the sun right above and reflections of the snow coming from below. The system was very accurate despite the high-speed movements while skiing and the different viewing distances to the gates. We think that SMI Eye Tracking Glasses - now even more mobile with the small recorder - can be a very beneficial tool in evaluating and improving our athletes’ performance.
French Ski Federation
SMI’s technology is an important part of our research toolbox, for in-store studies and research at our Retail Labs. It’s easy for brands to lose sight of their customers and the experience they have in store. SMI Eye Tracking puts them in the shoes of the shopper.
Todd M Hillmer
Perception Research Services
SMI Eye Tracking Glasses provided valuable data as to how retailers’ practices can attract visual attention to eco-friendly products. SMI’s accurate, non-invasive glasses-type eye tracker is suitable for our in-store research as it does not distract shoppers from their task.
Compared to other systems SMI is better suited for testing dynamic tasks such as the basketball jump shot, not just for research but also for sports practice, as the system is very user friendly and robust in data collection.
Dr. Raôul Oudejans
Vrije Universiteit Amsterdam and Amsterdam University of Applied Sciences
The goal of the Red Bull Surf Science project is not to revolutionize the way we approach surfing, or even try to elevate it to the next level. Instead, the objective is to further advance the technology that is being developed, and test it in the harshest conditions possible. If we can get this technology to work and produce credible results, we'll be able to take key learnings and hopefully improve athlete performance, not only on the water but with other sports as well.
Technologist, Red Bull High Performance Team
PRS IN VIVO is happy to announce a successful beta-test with SMI’s ASGM as part of a quantitative shopper research project. ASGM generated actionable eye-tracking data overnight, where several days were previously needed. It worked perfectly in our test cases. SMI’s ASGM is an excellent resource for fast, accurate data that we highly recommend.
VP, Innovation and Integration, PRS IN VIVO
With SMI Eye Tracking Glasses, we can reconstruct shoppers’ routes across the store and assess what they recall later about particular items on display. It is very important to us that for the shoppers its a completely realistic shopping experience, because the SMI glasses are completely unobtrusive and very light weight. We can look at the recordings individually, but we also aggregate the data. So they tell us exactly where shoppers’ behavior overlaps and where there are individual differences.
The Natural Gaze design of SMI Eye Tracking Glasses (ETG) allowed the users to naturally interact with the mobile device during the study. The ETG’s robust eye tracking ensures highly precise data also on tiny items on small screens. With SMI Semantic Gaze Mapping gaze data of several users was mapped on reference screens so that trends over multiple users could be identified.
PR Manager, EDISONDA
The unique integration of eye tracking and VR is a game changer allowing unprecedented R&D solutions with consumer behavior insights. The portability of eye tracking solutions - in combination with brain data - gives a better understanding of the information people pick-up when they make decisions in their daily lives. This combined innovation allowed to develop my methodology to measure the gap between what people say or think they do and what their real actions are. I used this approach in my lab and field research on pilots, teachers, consumers and business executives.
Professor of Behavioral and Brain Sciences, Aix-Marseille University
Modern, wearable eye tracking is so light-weight and non-intrusive that it has become a routine part of my work. So now it is an inseparable tool in both the peak performance training we conduct and for talent scouting.
Talent Coach, Dutch Baseball and Softball Federation
SMI's release has the potential to significantly advance our research on gaze-based assistance systems. We expect a more precise differentiation of viewing time as a 120 Hz mode promises a better temporal fit and a low latency synchronization with our motion tracking systems ( VICON , OptiTrack ).
Dr. Thies Pfeiffer
CITEC, University of Bielefeld
We use the SMI REDn Scientific which has a large headbox that is perfect when our child subjects move around during the experiment. It allows for fast and accurate recording of children’s point of gaze.
Prof Michael C. Frank
Associate Professor of Psychology at Stanford University
We are long-term and happy users of SMI eye tracking solutions which can be used for lab research and real classroom settings. The software comes with many intelligent functions which facilitate the creation of multimedia stimuli and help us analyze the visual interaction with different media types.
Prof. Katharina Scheiter