SMI Cookies Policy

Effective Date: February 1, 2017

We at SensoMotoric Instruments GmbH (“SMI”) want you to have the best user experience possible on the SMI Websites. To that end and to make sure that the SMI Websites work properly, small data files called “cookies” are sometimes placed on your computer or personal device when you visit a SMI Website. Most websites do this.

The SMI Cookies Policy describes the different types of cookies and similar technologies that may be applied on SMI Websites.

In case any Personal Data (as defined in the SMI Privacy Policy) is collected through cookies, the SMI Privacy Policy applies and compliments the SMI Cookies Policy. 

What is a cookie?

A “cookie” is a small file that a website asks your browser to store on your computer or personal device.

We use cookies and similar technologies (e.g. web beacons) for several purposes such as making your use of SMI Websites more efficient, remembering your preferences such as login or display settings, and generally improving your user experience. Cookies can also help ensure that displayed advertisements are more relevant to you.

If you disable cookies, your user experience may be affected and some features of the SMI Website you are visiting may not be available to you.

Cookies can be classified by their lifespan and the domain to which they belong.

By lifespan, cookies are either

  • session cookies which are erased when the user closes the browser; or
  • persistent cookies which remain on the user’s computer or personal device for a pre-defined period of time.

Depending on the domain to which they belong, cookies are either

  • first-party cookies which are set by the web server of the visited web page and share the same domain; or
  • third-party cookies which are set by the web server of a domain other than the visited web page’s domain. This may occur when the visited web page references a file, such as JavaScript, located outside its domain.

Which specific kinds of cookies does SMI use for which purpose?

Functional cookies

We use functional cookies, which are first-party cookies necessary for a website to work properly. We use this type of session cookies to for example:

  • keep track of a user’s input when completing forms online;
  • identify the user once logged in; or
  • store technical data to play back video or audio content.

Analytics cookies

Google Analytics and HotJar

We use the third-party HotJar and Google Analytics cookies to find out how users get to the SMI Websites and how they interact with the content. Both HotJar and Google Analytics cookies do not reveal a user’s identity and do not directly relate to an identifiable individual, but are used to gain insights into general user behavior.

For more details on how data may be collected and used through Google Analytics, please to https://www.google.com/policies/privacy/partners.

To learn how to opt out of Google Analytics, please go to: https://tools.google.com/dlpage/gaoptout

For more details on how data may be collected and used through Hotjar, please go to: https://www.hotjar.com/privacy.

To learn how to opt out of Hotjar, please go to: https://www.hotjar.com/opt-out.

Behavioral user tracking

We use first-party cookies to track user behavior on the SMI Websites. As soon as you submit your Personal Data, e.g. when creating a user account or sending a contact request, these cookies will be used to better tailor our interaction with you to your individual interests and needs, e.g. to provide you with displays of customized web content.

Unless you submit your Personal Data and explicitly agree with the SMI Privacy Policy, we will neither use nor store your behavioral data. For more information, please visit the SMI Privacy Policy.

Social media cookies

We use social media plugins which allow users to interact with social content, e.g. to watch videos from YouTube and Vimeo, to follow/like SMI social channels and to post content from SMI Websites on their own social media accounts. We use plugins for the following social media platforms:

  • LinkedIn
  • GooglePlus
  • Facebook
  • Vimeo
  • YouTube
  • Flickr

For more information on cookies used by these platforms and how these social platforms may link information to your personal social media accounts, please refer to the respective cookies policy and privacy policy pages.

Marketing cookies

Mailchimp

We use Mailchimp third-party cookies to send you emails tailored to your individual interests and needs. When you register for our email newsletters or otherwise submit your Personal Data, information about your activities on the SMI Websites will be tracked and used for that purpose.

Unless you submit your Personal Data and explicitly agree with the SMI Privacy Policy, the Mailchimp cookie will not be used. For more information, please visit the SMI Privacy Policy.

For more details on how data may be collected and used through Mailchimp, please go to: https://mailchimp.com/legal/privacy/.

You may opt-out of receiving marketing messages by unsubscribing through the unsubscribe or opt-out link in an email from us.

Google AdWords

We use Google AdWords Remarketing to display ads which may be of interest to you. Ads are displayed on external websites within the Google Content Network. Your interest is defined based on the pages you have visited on the SMI Websites.

For more details on how data may be collected and used through Google, please go to: https://www.google.com/policies/privacy/partners/

You can opt out of remarketing campaigns by visiting Google’s Ads Settings page:  https://www.google.com/settings/u/0/ads 

How can you manage cookies?

You can control and/or delete cookies as you wish – for details, see aboutcookies.org.

All cookies that are already on your computer or personal device can be deleted at any time and you can set most browsers to prevent cookies from being placed. If you do this, you may, however, have to manually adjust some preferences every time you visit a website and some services and functionalities of websites you visit may not be available.

For the SMI Websites, you may also change specific cookie settings as described above.

Please be aware that not all features of the SMI Websites may operate as intended if certain cookies are disabled.

Changes to the SMI Cookies Policy

We reserve the right to modify the SMI Cookies Policy at any time without notice.