SMI REDn Professional Packages for Marketing Research

The SMI REDn Professional package is a dedicated eye tracking software and hardware toolset that supports you at all stages of marketing research. The package includes the brand new REDn Pro contact-free eye tracking generation.


  • Multiple video elements
  • Natural PDF interaction
  • Flexible stimulus lists
  • Powerful export workflow

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Improve impact of ads, commercials and designs across all media

Eye tracking is crucial if you want to measure and improve ROI through visual and emotional impact for:

  • TV commercials
  • Package design
  • Online ads - mobile and fixed
  • Product placement in music videos and movies
  • In-game advertising

The SMI REDn Professional package is a dedicated eye tracking software and hardware toolset that supports you at all stages of marketing research. It delivers you the key performance indicators you need in just simple clicks - it also lets you augment your studies and reports with a wide range of behavioral performance and biometricaldata, such as EEG, or cognitive workload.

Easy analysis of Wireframes and dynamic web ads

Naturally record interaction with website wireframes or other scroll/zoom capable pdf documents. Capture and analyze gaze data of  users on dynamic web sites, including pop-ups and flash content. Websites are captured with scroll and position compensation, plus as session screen recording for alternative analysis (e.g. of highly active content).

Simple click executive summaries

Key performance indicators (KPIs) deliver both quantitative and qualitative information on visual behavior and impact. Exporting KPIs as an executive summary provides immediate, customizable reports in just simple clicks. With SMI software you can easily aggregate participants' data– or investigate their behavior individually at any time of regard. 

Efficient design comparisons

Easy and fast creation of experiments containing multiple elements – for example, different package designs – is brought to you by the new Composite Editor feature. Select the visualization that suits you best from a wide array of options provided by SMI.

Analysis of participants’ actions

SMI solutions allow to log and observe participants’behavioral actions during the experiment, thus drastically reducing analysis time and cost. With the Remote Viewer you can broadcast the experiment on the network and monitor your participants from a distance, without distracting them. The questionnaire tool lets you further augment your data with participants’ responses.

SMI REDn Professional REMOTE Eye Tracker

Easy-to-use portable remote eye tracker for professional applications

The new SMI REDn remote eye tracker is an ultra-light, USB 3.0 powered, fully portable eye tracking device. The plug-and-play design enables professionals to set up a study efficiently anywhere.

Automatically guided setup and calibration drastically reduce preparation time, and the large head box together with advanced eye tracking algorithms ensure unmatched robustness. With 60 Hz sampling rate the REDn eye tracker delivers reliable information on all key metrics, such as fixation count and duration.

Flexible SMI REDn Professional packageS

REDn Professional is ideally suited for qualitative research, providing you a wide range of visualization options, such as a heatmaps and scanpaths.

REDn Professional Premium Edition adds comprehensive quantitative analytics also suited for larger sample sizes such as Key Performance Indicators and AOI statistics.


For more information, please contact SMI.