OPTIMIzing the interaction
As a usability professional, ergonomist or HCI researcher, you often need to study people interacting with products or interfaces in a natural environment. Optimizing such interaction calls for precise and unbiased assessment based on objective data in the areas of:
- Website usability
- Usability testing of mobile devices
- Software usability
- Man and Maschine interaction
Eyetracking - your method of choice
- Find out what users are looking at on an interface.
- Get quick results with meaningful visualizations and statistical data
- Validate and complement other traditional user-testing approaches; e.g. interview techniques
In both traditional testing scenarios and natural environments, eye tracking tools make people`s interactions easier, more comfortable and intuitive to observe.
SMI Eye Tracking can also be connected with leading partner solutions for a broad range of UX applications.
Web Design: Usability tests help you evaluate ease of use and logical navigation – both of which are essential for keeping the user on your website for as long as possible, increasing customer loyalty and ensuring the success of your marketing, news or e-commerce materials.
Online Marketing: Eyetracking supports the effective development of landing pages, advertising, purchase paths, the assessment of e-mail campaigns, etc. By producing objective data, eyetracking decreases design iteration, increases efficiency of development and ultimately creates higher conversion rates.
Usability testing of mobile devices
With the emergence of "the app" for smart phones, there is a growing demand to use mobile eyetracking devices to understand frustrations in navigation and quickly enhance development.
Eye tracking helps to evaluate whether software guides the user to complete a routine task or to achieve a learning goal in an intuitive way. Eyetracking is used to improve human computer interaction (HCI) in the fields of commercial software for personal computers or internet based applications, e.g. learning games for children.
Man and Machine Interaction
Today the ability to measure and analyze eye movements becomes even more important for the on-task assessment of man-machine interfaces in such vehicles as aircraft, cars, trains, ships, as well as in other areas, such as air traffic control, power plant control, operating rooms.
Historically, a strong application of eye tracking research has been in the field of automotive design. Research is underway to improve the usability of cockpit instrumentation, such as navigation and entertainment systems, to reduce the level of distraction and thus enhance driver safety. Here, eye tracking can be used to monitor drowsiness, inattention, and the cognitive engagement of the driver.
In cooperation with DEWESoft, SMI offers a turnkey platform for the combined measurement of driver machine data. learn more
MOBILE EYE TRACKING MADE EASY WITH AUTOMATED ANALYSIS
Wearable eye tracking glasses come with a smart recorder which allows participants to move naturally while performing interactive tasks. Automated analysis of mobile eye tracking data SMI Automated Semantic Gaze Mapping (ASGM) is a webbased automated analysis solution for mobile eye tracking data. It processes studies of any size, eliminates the need for manual mapping, affords faster throughput times, and is highly scalable. learn more
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Air Craft Cockpit Design
SMI Eye Tracking Glasses are being used by researchers at the Technical University Berlin for the user-centered development of new system elements for commercial aircrafts which support pilots' energy awareness and thrust control by means of innovative display and control elements ("nxControl" concept).
REDESIGNING THE FIRSTMERIT BANK WEBSITE
Boston Interactive kicked off a complete web redesign project for FirstMerit Corporation, a diversified financial services company headquartered in Akron, Ohio. SMI Eye Tracking was utilized at two unique points in the website development process in order to assure optimal usability for both the architecture and visual design.