The eyes have it – Studying human behavior
Studying the complexities of human behavior, whether in the lab or in natural environments, requires data collection methods that are discrete as well as accurate.
Eye and gaze tracking solutions can assist in monitoring on-screen eye movements in reading, following verbal directions in finding objects, and saccades/anti-saccades based on read or verbal instructions for both the qualitative and quantitative observation of the following behavioral areas:
- Reading & dyslexia
- Language processing
- Sentence building, etc.
- Image processing
- Auditory processing
- Interpretation & symbolism
- Mental health disorders
SMI Eye Tracking can also be connected with leading partner solutions, e.g. stimulus presentation software or biometric systems, for a broad range of psychology research applications.
Since it is finding increasing application in ever more demanding environments and situations, the optimum use of eye tracking with screen-based visual stimulation requires contact-free tracking allowing free head motion, fast and easy configuration, deployment and operation, as well as accurate and reliable data in real-time. The equipment also needs to be versatile and compatible with other systems.
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CASE STUDY: EYE TRACKING & TEACHERS' CLASSROOM PERCEPTION
Researchers from the Welten Institute, Research Centre for Learning, Teaching and Technology at Open Universiteit in the Netherlands combined eye tracking measurements and think-aloud verbalizations to investigate differences in how expert and novice teachers perceive and interpret problematic classroom scenes.
EYE TRACKING: THE CHAMPIONSLEAGUE FINAL THROUGH THE EYES OF SOCCER FANS
A large scale eye tracking study conducted by researchers from the University of Tübingen and the Leibniz Knowledge Media Research Center revealed unique insights into the mind of soccer fans revealed. The researchers used 21 contact free eye tracking systems by SensoMotoric Instruments (SMI) to follow the gaze behaviour of Dortmund and Munich fans viewing a live stream of the 2013 final. The goal: Explain differences among fan groups in recalling scenes of a soccer game found by previous research.
Research of word recognition while using Hi-speed Eyetracking with EEG
Researchers from the Institute of Psychology at the Humboldt University of Berlin, Germany, show that reliable fixation-locked ERPs can be recorded in active vision tasks that closely resemble everyday left-to-right reading. Simultaneous recordings therefore provide a useful tool to study the temporal dynamics of word recognition in natural contexts. Eye movements were recorded using the iView X™ Hi-Speed eye-tracking system, and EEG signals were recorded using the BrainVision 64-channel EEG system.