This overview features case studies with SMI eye tracking technology in the fields of market research, usability, human factors and ergonomy, psychology, neurosciences and gaze-based interaction.
Case Study: SMI Eye Tracking Glasses at the POS
HIPP & Category Management
Case Study: Effectiveness of In-Game Sponsoring"
Sport Video Games (SVGs) vs. TV broadcasts
Case Study: Mobile eye tracking at the POS
Press Point of Sale
Case Study: Eye Tracking Measuring Brand Recall
Product Placement & Lady Gaga
Case Study: Eye tracking and exhibition design
India Auto Expo
Case Study: Mobile eye tracking on mobile devices
News reception on the iPhone
Case Study: Mobile eye tracking in air traffic control
Remote workplace design
Case Study: Remote eye tracking in video games
Games user research
Case Study: Remote eye tracking in web usability
Usability of online questionnaires
Case Study: Mobile eye tracking in HCI
Is multitasking making you more efficient?
Case Study: Eye tracking & EEG in natural reading
Journal Article with Extensive Methodological Discussion
Case Study: Hi-Speed eye tracking in psychophysiology
Startle eye blink
Case Study: Mobile eye tracking in pupillometry
More gentle for the eyes – LCD or Plasma screens
Case Study: Hi-Speed Eye Tracking and MRI
Chess expert or beginner - what makes the difference?
Case Study: Hi-Speed Eye Tracking & EEG
Cortical activity predicting correct or error saccades
Case Study: Outdoor Mobile Eye Tracking
Teaching Baseball Professionals
Case Study: High-speed remote eye tracking
Subliminal gaze guidance
