- UPA Panel Discussion: Eye Tracking Meets User Experience

May 19, 2010 - SMI will host panel discussion on UPA 2010 - Usability Professionals' Association International Conference in Munich in May 2010

Date: Thursday, May 27, 2010    10:30am - 12:00pm

Presentation with panel summary


While some challenge the validity of the acquired data, others have been successfully pairing eye tracking methodologies with other user testing tools for years. Learn from domain experts about the eye tracking methodologies that are actively employed or emergent in their practices. Ask questions to dispel myths or challenge convention. Experienced practitioners might be pleasantly surprised to learn how complimentary such tools can be to their current protocol. Networking and knowledge-sharing is encouraged.


Learn what novel value eye tracking can bring to your practice! Stop by our expo booth at UPA 2010 (May 25-28) in Munich/Germany.


Cathy Zapata
(Metrics Marketing Group)

Dante Murphy
(Digitas Health)

Werner Korb
(Innovation Center Computer Assisted Surgery, Leipzig)

Kate Caldwell
(UX Research & Consulting)

Detlef Ruschin
(Fraunhofer Heinrich-Hertz-Institut)

Elisabeth Andre
(Institut für Informatik, Universität Augsburg)

Jennifer Knodler
(SMI SensoMotoric Instruments GmbH)

The 6 panelists that we’ve received consent from for this discussion comprise of a diverse, experienced and passionate group of professionals.  We’re excited to allow these experts opportunity to discuss their experiences and engage in compelling storytelling of how their methods have shaped their studies and careers.


Geographical Diversity: International presence.
Professional Diversity: academic researchers & professors, independent consultants, design team leader for large scale marketing research & media companies, usability service providers, surgical equipment evaluation team leaders, etc.


Nearly a century of combined experience in user research will sit on this panel.  Active in the industry anywhere from 5 to 20 years, these professionals have been exposed to a variety of settings and have utilized a variety of tools and methodologies to conduct their work.  Many of them have developed and published about their own novel methodologies and have influenced the practices that we know today.


We’ve invited only the most passionate and engaging professionals to sit on our panel in effort to promote lively and engaging conversation.  Many of the panelists have their own blogs, or books (published or in review) or at the very least make efforts to share their experiences with their colleagues in the close knit usability community. 


SMI's customers find that eye & gaze tracking solutions offer novel insight for understanding user behavior.  Products combine extreme ease of use with powerful analysis tools allowing you to test a wide variety of materials.


Read more about UPA 2010 - Usability Professionals' Association International Conference in Munich vities here.

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Cathy Zapata, Metrics Marketing Group

Dante Murphy, Digitas Health

Werner Korb, HTWK Leipzig

Kate Caldwell, Research & Consulting

Detlef Ruschin, Fraunhofer Heinrich-Hertz Institut

Elisabeth Andre, Institut für Informatik at Universität Augsburg

Jennifer Knodler, SMI SensoMotoric Instruments