News
SMI Eye Tracking Roadshow 2012
Register now for our series of hands-on events hosted by experienced eye tracking researchers...
SMI Eye Tracking Glasses: Unique Technology becomes “Object of Desire”
Ease of Use and Tracking Quality in All Environments Make SMI Eye Tracking Glasses The New Shooting Star in Mobile Eye Tracking
Live Demo Eye Tracking & EEG at Neuroscience 2011
Join SMI at booth 1208 for a live demonstration on the co-registration of eye tracking and EEG
Next 50 Customers to Receive a Free Copy of Latest Eye Tracking Research Book
Promotion is sold out! No more copies are available...
First website dedicated to the measurement of Emotional Engagement launched
Could understanding what triggers emotional engagement in your customers make the difference for your brand?
SMI Eye Tracking Glasses: World`s First Binocular Glasses-Type Eye Tracker Released
Eye Tracking Glasses by SensoMotoric Instruments (SMI) Combine Outstanding Eye Tracking Data and HD Scene Details with Unmatched Ease of Operation
SMI Eye Tracking Glasses on Tour 2011!
Register now to enjoy a demo of SMI Eye Tracking Glasses at our upcoming roadshow events - with hands-on session
Full Webinar with Audio
– Informed Design: Consumer Experience Testing with Eyetracking Tools
Eye Tracking & EEG in Natural Reading
Journal Article with Extensive Methodological Discussion
Celebrate 20 Years SMI
- Please join the SMI Afternoon Reception at ECEM 2011, Marseille, on August 23, 4.00 p.m.
SMI Launches Eye Tracking Publications Database
- Search the database or add your own publications
Lady Gaga & the Effectiveness of Product Placement
- an article in Research&Results magazine on a case study with SMI remote eye tracking
Release 3.0: Study Dynamic Content with SMI Experiment Suite™ 360°
- New Methodologies for Eye Tracking Practitioners
Press Release: World’s First: 500Hz Binocular Remote Eye Tracker - SMI RED500
The brand-new SMI RED500 combines an unprecedented level of eye tracking performance with ease of use and integration into scientific experiments.
Eye Tracking and EEG
Cortical activity predicting correct or error saccades
- with SMI Hi-Speed eye tracking and EEG data acquisition.
Increase visual performance with subliminal gaze guidance
Groundbreaking EU research project on gaze guidance powered by SMI eye tracking technology
Case Study Eye Tracking: Press Point of Sale
The market research institute IFAK and the publishing company Burda conducted a study on buying decisions at the press POS.
Case Study Eye Tracking: Local Newspaper
The University of Applied Sciences and Arts (Fachhochschule Hannover) conducted an eye tracking study with the SMI RED remote eye tracking system.
Virginia Tech’s School of Visual Arts opens a new eye tracking and usability testing lab
The department of Visual Communications at Virginia Tech’s School of Visual Design (SOVA) offers a fascinating array of degrees that combine the expertise of multidisciplinary faculty. Recently, Troy Abel, PhD, joined the...
First Berlin Workshop on Eye Tracking in Human-Machine Interaction
By the Chair of Human-Machine Systems, Department of Psychology and Ergonomics, Technische Universität Berlin, in cooperation with SMI
Workplace design for remote air traffic control
A case study on the gaze behavior of tower controllers conducted with SMI mobile eye tracking technology
Chess expert or beginner - what makes the difference?
A study with SMI MRI eye tracking to examine the mechanisms and neural basis behind expertise
A Methodology to Evaluate the Affective Experience of Interaction with Ecommerce Websites
Full Paper Session at Measuring Behaviour 2010
Tutorial: Assessing consumer attention with remote eyetracking devices
This tutorial will be held by Dr. Svetlana Bialkova of the Marketing and Consumer Behaviour Group,Wageningen University, The Netherlands, at Measuring Behaviour 2010.
Best Practice in Eyetracking
SMI offers special course discount for Lund Eyetracking Academy on September 22-24, Lund, Sweden
Mobile Eyetracking at Auto Expo India
Testing different product and exhibition design approaches - with Ratan Tata
A multitasker's perspective:
3 Monitors + iPhone + more - a N.Y times article
Is multitasking making you more efficient?
Plasma Screens - More gentle for the eyes!
A study with SMI technology comparing the strain of Plasma and LCD TV screens on the eyes
Eyetracking on Full HD videos
Enhanced possibilities for meaningful analysis of small details, e.g. in TV spots or video games.
Focus on general behaviour
Gridded AOI’s are extended density map visualizations similar to heatmaps
UPA Panel Discussion: Eye Tracking Meets User Experience
May 19, 2010 - SMI will host panel discussion on UPA 2010 - Usability Professionals' Association International Conference in Munich in May 2010
Bentley University, Design and Usability Center, MA/USA
April 25, 2010 - Renowned consultancy uses SMI eyetrackers for usability studies
Tilburg University, The Department of Communication and Information Sciences
April 25, 2010 - Three SMI RED250 systems support research on cognitive processes
The Telecommunications Research Center in Vienna (FTW): Eye Tracker Creates Sixth Sense
April 25, 2010 - Novel use of eye tracking in the field of Mobile Augmented Reality
External Video Package for Experiment Center 2.4
April 25, 2010 - Integrates live video sources up to HD quality in your experiment
SMI on Hannover Messe 2010
April 14, 2010 - SMI co-exhibitor together with TU Berlin and Dpt. of Man-Machine System on Hannover Messe 2010
SMI - NOLDUS Workshop & Tutorial on India HCI / IDID 2010 revealed strong interest
Mar 20, 2010 - Mumbai, India.
Extreme reading study: 3 days, 180 subjects, 4 eyetracking systems
Dec 9, 2009 - Humanities Lab in Lund, Sweden, performing eye-tracking study for reading with 180 people in 3 days...
Winter School on Eye-Tracking in Barcelona, Spain - win 2 free registrations!
Sep 28, 2009 - SMI supports 1st Winter School on Eye-Tracking Methodology (WSETM'2009)in Barcelona, Spain, from Nov 24-27, 2009
‘The dog bit the postman’ - SMI eye tracking solution in Plymouth Babylab
Aug 10, 2009 - Researchers from Plymouth Babylab study child development and in particular language and cognitive development by utilising remote eye tracking from SMI.
RED250 - Performance meets Ease of Use
Jul 27, 2009 - SMI introduces RED250, world's first high-speed all-in-one remote eyetracker with 22" widescreen monitor ...
iMotions’ Market Research Software now supports SMI Eye Tracker
June 25, 2009 - iMotions’ Market Research Software now supports SMI Eye Tracker ...
1st SMI ICU Event great success
May 15, 2009 - SMI ICU Event "Eye Tracking meets... User Experience" was great success with more ...
1st SMI "ICU Event - Eye Tracking meets... User Experience"
Apr 1, 2009 - SMI "ICU Event - Eye Tracking meets... User Experience" hosted in Berlin on May 8, 2009
SMI Eye Tracking enabled the world’s largest eye tracking study in Sweden
Mar 27, 2009 - SMI supported the world’s largest eye tracking study of Internet users’ behavior ....
SMI / NOLDUS Seminar - Innovative solutions for behavioral research and eye tracking
Mar 3, 2009 - SMI and NOLDUS host joint workshop in Milano, Italy ....
SMI event series: "ICU Event - Eye Tracking meets... "
Feb 25, 2009 - SMI initiates new get together series: the "ICU Event - Eye Tracking meets... "
Prestigious iF product design award granted to SMI product
Jan 7, 2009 - SMI iView X™ RED was amongst the winners of iF product design award 2009 ...
The story continues: Eye Tracking Academy in Lund, Sweden
Dec 12, 2008 - SMI and Lund University Humanities Lab will run 3rd Eye Tracking Academy (LETA) in Lund, Sweden on February 18-20, 2009
Look & Move - Eye movement control of remote robot
Nov 24, 2008 - Researchers at ITU Copenhagen and DTU Roskilde realize gaze navigated robot utilizing SMI iView X™ RED.
Open house: Eye Tracker at Univ. of Stockholm
Nov 20, 2008 - The Department of Psychology is holding an open-house event with a focus on eye-tracking technology. The event will take place at Frescati hagväg 9, Thursday, 20 November 2008, 13:00-16:00.
View Catcher? Eye Catcher? SMI Eye Tracking system on VISION 2008
Nov 6, 2008 - SMI iView X™ RED displayed on VISION 2008 in Stuttgart, Germany.
Success Oblige! 2nd Eye Tracking Academy in Lund, Sweden
Aug 19, 2008 - SMI and Lund University Humanities Lab will run 2nd Eye Tracking Academy (LETA) in Lund, Sweden on October 1-3, 2008
Babies’ Gaze May Offer Early Autism Diagnosis
Jul 8, 2008 - the Wall Street Journal (WSJ) reports on pediatric eye movement research, which is going on at labs at Yale and Canada’s McMaster University
Ultramobile wearable combination of SMI eye tracking and see-through HMD
Jun 3, 2008 - SMI eye tracking integrated with Liteye see-through HMD provides wearable information tool
Inauguration of 1st Eye Tracking Academy in Lund, Sweden
May 13, 2008 - SMI and Lund University Humanities Lab will run 1st Eye Tracking Academy in Lund, Sweden on June 11-13, 2008
SMI Eye Tracking Seminar in Beijing
May 7, 2008 - the 10th Neuroscan ERP Senior Training Course & SMI Eye Tracking Seminar finished
Mobile Eye Tracking goes high speed - 200Hz
Mar 13, 2008 - Head-mounted mobile eyetracking now with 200Hz sampling rate
SMI technology enables gaze control of "intelligent" wheelchair
Feb 1, 2008 - Researchers from Univ. of Mannheim, Germany, realized special control device to manipulate wheelchair
SMI eye tracking attracts interest on VISION 2007
Nov 8, 2007 - SMI product displayed on world’s leading trade fair for Machine Vision
SMI launches new website
Nov 2, 2007 – Applications of SMI products and technology are the main theme of the new website.
New products on HFES conference in Baltimore
Oct 5, 2007 - Great interest in next generation of fully mobile iView X HED system
Children excel in EyeGames at SMI
Oct 01, 2007 - iView X RED featured as the "hidden champion" in 3-9 year old kids' EyeGames at SMI
SMI EyeGames on ECEM
Aug 20, 2007 - First "SMI EyeGames" event on ECEM generated great interest
SMI Eye Tracking Symposium in Beijing
Jul 20, 2007 - More than 60 attendees, invited lecturers and real life HED demo in Beijing traffic